Best agency to boost your sales
via social media platforms
RU
EN
the best way to boost your sales
InstFormation
We develop social media marketing strategy based on in-depth analyses of the market, potential consumers’ preferences as well as competitors.

As a result you get the right offer in front of your audience and brand рositioning for a solid presence on social media channels.
Brand awareness
It's important to have consistent and emotional design strategy relative to your brand message and correlating with your audience values. It is the core element for effective sales at least on Instagram. Design and posts’ content together guarantee customers’ interest in the company profile.
ACCOUNT DESIGN
Advertisement hooks potential customers by resonating ad copies and images. Campaign On-going optimization of paid campaigns helps to reduce cost per click together with an increasing number of clients.
TARGET AUDIENCE
We started our own business with nano-budget projects and through that gained expertise to achieve the highest yield and lowest costs possible. Your investments in social campaigns will always be justified and feasible.
COST-EFFECTIVENESS
Setting KPIs on a monthly basis helps us to focus on result-driven social media and digital marketing activities. E.g. we can plan the increase in the number of followers, leads generated by social ads, average order value, ROAS, ROMI or ROI.
PLANS VS RESULTS
Driving a curious at first touch customer through the sales funnel we convert him or her into a follower, then consumer and brand ambassador at last. Creative and effective engagement mechanics inspire repeat purchases.
REGULAR CUSTOMERS
PORTFOLIO
Baskin Robbins
Job done
We focused on attracting new followers and involving them into the brand story to build strong emotional connection with potential clientele.

✓ introduced new visual concept more balanced to corporate identity
✓ incorporated animations, photos with people’s faces, gaming
✓ used giveaway mechanic and started paid Facebook ads
✓ increased followers’ loyalty via influencer marketing
Results achieved
After 6 months the number of followers increased up to 26 thousands, while new posts reached their top by engagement and reach rate with the record point 46,817.
During last month there were 1,714 comments on the profile.
400-1,000 EUR per month
Ads budget
12 thousand followers, 60-90 comments monthly
Start Point
Increase of awareness, number of followers and engagement on the account
Results desired
PRO Cosmetics La Biosthetique
Instagram account of French brand of Pro Beauty products counted thousand followers
Start Point
Drive stylists, hairdressers, owners of beauty points to the Instagram account, raise sales of La Biosthetique cosmetics via the profile
Results desired
Job done
✓ Renew of social media content set: introduced videoshots, creative product photography; lives and posts on themes that trigger the audience
✓ Launch of Facebook ads with a range of, including followers and leads generation
✓ Communication with new audience on the account with final goal to convert them into consumers
Results achieved
9 thousands followers, 60−70 product enquiries in direct, 200 qualified leads via ads copies monthly

400-1,000 EUR per month
Ads budget
Boro+ Perfect Derma Cosmetics
616 followers
Start Point
Increase brand awareness
Results desired
Job done
Creative product photography, stop-motion.
Variety of Facebook ads targeting strategies.
Influencer marketing.
Gaming and contests on social profile
Results achieved
6 thousands followers, 2,7 - 3 mio reach rate via Facebook ads and influencers
400-1,000 EUR per month
Ads budget
We extended demographics of the client base up to Ural
Attracted 200 leads at average price 1,5EUR and around 70 qualified leads
400-1,000 EUR per month
Results achieved
Ads budget
9 thousands followers, lack of sales via social media
Start Point
Job done
✓ Leads’ generation by PPC ads
✓ Leads’ processing by Albato CRM
Continuously generate leads for educational products
Results desired
Local Elite Clothing Brand
5500 followers on the Instagram account and never sold at retail
Start Point
Brand awareness within retail customers
Results desired
Job done
Complex promotion campaign, including:
✓ Running social media account
✓ Influencer marketing
✓ Facebook conversion campaign and content promotions
Results achieved
AFte 3 months:
✓ Followers number increased up to 10 thousands
✓ ERR increased from 3,68% to 7,84%
✓ More than 100 qualified leads
✓ Gross revenue of around 10,000EUR during low sales season

300-1,000 EUR per month

Ads budget
Marc&Fisa, Food ProcessoR
4,900 followers on the account with very low engagement rate
Start Point
Brand awareness
Results desired
Job done
✓ Released new visual consent on social media
✓ Launched reach rate Facebook ads campaign
✓ Influencer marketing campaign focused on brand awareness and customers’ loyalty
✓ Giveaways and similar activities to attract follower on the profile
✓ Gaming to boost engagement

Results achieved
During 1 year we attracted around 30 thousands new loyal followers

300 EUR per month
Ads budget
INSTFORMATION
FOUNDERS
Co-owner, creator of unique techniques boosting engagement and sales via Instagram, speaker of the biggest Russian social media conference “Hard St.Petersburg SMM” as well as more than 50 others, trainer at Skillbox online school and L’OREAL academy
Co-owner, creator of the business and financial models as well as motivation scheme of the Agency, member of the council of Digital Agencies' Association ARDA.
Co-owner, founder of Tallinn Digital Week conference, executive partner of Developer Company Tycoon OÜ (Estonia).
Our superpower is unique expertise and well-designed teamwork

A team of 40 members, apart from temporary specialists participating in particular project

They do love social media and smm marketing. Using their talents and expertise as well as a huge desire to do excellent jobs they together drive top-performing social media campaigns to our clients.
They do focus on meeting clients’ objectives, rather than making unreachable plans and indistinct presentations.

Our account managers are simultaneously involved in no more than 4 projects, assuring them to dive most deeply into the process, always be in touch with the client and lead the project to the goals set.

Every project is supported by a team of professionals, including project manager, content creator, designer, copywriter, video pros, paid social ads expert, analyst.

In particular cases there also could be influencer marketing expert, community manager, photographer etc.
Our superpower is unique expertise and well-designed teamwork
INSTFORMATION
TEAM
custom solutions
We dive deeply into the project and lead it step by step to the desired KPIs. Growth of the followers’ number, engagement or reach rate evidences success in near future, i.e. stable sales by social media marketing.
Your business will experience a boost of sales while all the explanations and details you will see in the regular reporting.
Strategy implementation
By the end of the month we will come up with the first results. We provide you with the report covering jobs done and KPIs reached.
Results and reports
Each and every post leads you to your sales goals. We create and publish social media content, measure reactions and modify content accordingly. We test a range of targeting strategies, demographics, ads copies, and optimise campaigns accordingly.
Start
We work on visual concept and tone-of-voice, develop media-plan and advertising strategy, search for influencers, create ad copies, conduct photoshoots if needed.
Preparations
We take 21 calendar days (3 weeks) to analyse the product, audience and competition and create the strategy.
Madia-plan
We set objectives, create strategy, assess jobs to be done, sign the contract and than start
Partnership
SERVICES
Beneficial co-operation with each client
Social media ads
Media-plan
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Development of the strategy

Creation of ads copies

Launch of the campaign

Adjustment and optimisation

Regular reporting
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Consumer analysis

Competition analysis

Social media marketing strategy: positioning and optimal set of social media platforms, frequency, mix of different types of content

Visual concept

Content strategy

KPI and costs measurement

Paid ads strategy

Ads budget allocation
Pro
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Content creation for all social media:
✓ Instagram
✓ Facebook
✓ Linkedin
✓ Tik-tok
✓ Telegram
Mix and frequency set by the content strategy. Including posts, articles, ads copies in English and one other local language.

PPC ads and/or leads’ generation.

Specifications and references for inhouse or outsource photo- and/or video- production.

Regular reporting.

Monthly optomsation of PPC ads and whole campaign strategy.
Ultimate
Content creation for one chosen social media, mix and frequency set by the content strategy.

Including posts, articles, ads copies in English or one other local language.

PPC ads and/or leads’ generation.

Specifications and references for inhouse or outsource photo- and/or video- production.
Regular reporting.

Monthly optomsation of PPC ads and whole campaign strategy.
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