One day after the conference I was asked, "How do you build up an effective corporate culture?" Obviously, it was a difficult question, and I had to leave for an important meeting. I replied in a hurry: "Strive for turquoise." I hardly think the guy was happy with such an answer, but actually, it's not a bad advice to get things going.
You've probably heard about the Turquoise (Teal) Organization concept, a “company of the future” that is similar to a living organism. Such enterprises are distinguished by comprehensive self-organization, integrity, and evolutionary goals.
Everything looks simple on paper, but, in fact, it is a difficult task to reach the "turquoise". There is no one-size-fits-all way, and a manager has only a set of principles that must also be adapted. And not all companies can make the leap due to internal incompetence or outside factors.
In my opinion, companies find the “turquoise” future valuable as the monetary motivation no longer offers enough incentive for employees. Workers tend to want interesting tasks, opportunities for development and a tight-knit team rather than a significant benefits package (this is taken for granted already). This freedom exists in a Teal organization, because employees are self-sufficient and governed by their inner setups. Since the top-down enforcement is out of the question, a higher level of involvement is ensured. Yet, for example, other companies find in “turquoise” organizational flexibility and speed of decision-making process or stimulate staff creativity.
A long time ago at Instformation we realized that “human” social media marketing can only happen in a Teal organization. My vision, as a CEO, and the vision of my partners and employees are 100% the same on this matter. So, we started moving toward the desired goal by trial and error.
So far, the following results have been achieved: